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Campaign automation · Drip · Lead capture

Don't Let a Quiet Lead Go Cold

You segment the leads that came in through your form and send them a Meta-approved template as a bulk message. You start the send yourself; a sequence that advances on its own is on the roadmap.

Short answer

Today: you split form leads into segments and send them a Meta-approved template. That send is a pilot on selected accounts and it runs when you start it. We set up the template, the placeholders and automatic opt-out. A Day 3 / 7 / 14 sequence that advances by itself, and A/B testing, are on the roadmap.

Collect the lead with a form, split it into segments and decide yourself which group hears from you and when. We set up one template for several cities, self-filling placeholders, business-hours timing and automatic opt-out. The Day 3 / 7 / 14 sequence and the A/B test will run on these same lists once they arrive.

app.chatinbox.net/marketing/drip/12

Consultation Follow-up 2026

Planned flow — not available today
D3

Day 3 — First follow-up

A/B

"Hi {{lead.name}}, thank you for your consultation request..."

487 sent 64% read 18% replied
D7

Day 7 — Details

"{{campaign.cities_human}} consultation days and how to prepare..."

312 queued in 2 days
D14

Day 14 — Last reminder

"If you have any questions, just write and we will share more..."

in 9 days
app.chatinbox.net/marketing/sequence/builder

3-step drip setup

A/B 50/50

Step 1 · Day 3

Trigger: 3 days after lead intake (within business hours)

"First follow-up + content based on interest"

Step 2 · Day 7

Condition: no reply to step 1

"Details + social proof + early offer"

Step 3 · Day 14

Condition: still no reply · final urgency

"Urgency + last chance + opt-out reminder"

⚙ Smart behaviour

  • • If the customer replies: remaining steps are cancelled
  • • If they write "Stop" / "Unsubscribe": opt-out, never triggered again
  • • Outside business hours: pushed to the next working morning
Roadmap — not available today

Three-step drip sequence · A/B test

The rhythm we are planning: first touch on Day 3, details on Day 7, final urgency on Day 14. Each step will compare two variants with a 50/50 split, and the sequence will close the moment the person replies. This whole section is roadmap. Today you do the same job with a segmented bulk send that you start yourself. Depending on the condition, it hands over to an agent or moves to the next step.

  • Timing in days (planned) — today you start the send yourself
  • A/B variants with a 50/50 split, and the winner going live on its own (planned)
  • As soon as a reply comes in, the sequence closes and an agent takes over

City-by-city campaigns: one template, separate dates

Do you have several branches, or consultation days in different cities? Set up a campaign with its own dates for each city. The {{campaign.cities_human}} and {{campaign.event_date}} placeholders you put in a single template fill in on every send. Sending stops for a date whose window has closed, so no message goes out for a past event.

  • 8 campaigns and 20 city/date combinations per account
  • Language-aware joining word: "ve" in Turkish, "and" in English, on its own
  • Window check: no message goes out for an event that has passed
app.chatinbox.net/marketing/campaign/multi-city

Consultation days · 2 cities

Istanbul

Window open
Event: 14 March
Window: 28 Feb - 20 Mar

Ankara

Window open
Event: 15 March
Window: 28 Feb - 20 Mar

Message template

Hi {{lead.name}}! 👋
Welcome to our consultation days in {{campaign.cities_human}}. Dates: {{campaign.event_date}}
→ Rendered: "Welcome to our consultation days in Istanbul and Ankara. Dates: 14-15 March"
app.chatinbox.net/marketing/lead-intake

Lead sources

Web form

Roadmap

A lead from the form on your site

f

Meta Lead Ads

Roadmap

Facebook and Instagram Lead Ads connection

CSV bulk upload

Upload a lead list in bulk

Leads in one list Roadmap

Today your leads arrive as WhatsApp and Instagram DM conversations. Your team opens the card and the sequence starts there. Leads landing on their own from other systems is on our roadmap. When that work opens, your account gets its own key and field mapping.

  • Key per account and an inbound lead endpoint: Roadmap
  • n8n connection: Roadmap · Zapier connection: Roadmap
  • Direct Meta Lead Ads connection: Roadmap

Performance dashboard and welcome rotation

Today: welcome messages rotate from a pool of more than 12 variants, so each person gets a message in a different tone. The dashboard beside this text is an example screen. The report that shows step-by-step conversion, the variant comparison and the city breakdown is on the roadmap, together with the self-advancing sequence and the A/B test.

  • Step-by-step conversion and A/B variant performance (roadmap)
  • Rotation across welcome templates (a pool of more than 12 variants)
  • Conversion report broken down by city (roadmap)
app.chatinbox.net/marketing/report/12

Consultation Follow-up, performance

Day 8

487

Total leads

62

Bookings (13%)

A/B variants, step 1

Variant A: formal 14% replied
Variant B: friendly 🥇 22% replied

Conversion by city

Istanbul
38/52
Ankara
24/39
💡 Suggestion: Variant B won (friendly tone). Carry it to step 2?

Turn the leads you collect into buyers

Collect with a form, split the leads into segments and send them an approved template. The self-running sequence and A/B testing are on the roadmap.

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